Powerade: The Ladder

As a varsity benchwarmer whose team got bounced in the first round of the postseason, I never got close to cutting down a net. But I did come up with “The Ladder”—a concept I pitched and developed as a freelancer at Ogilvy. It’s a story about the real struggles and setbacks that athletes at any level must overcome on their way to the top


Freelance Art Director

Agency: Ogilvy NY

 


 

 

The Ladder :30