Snickers: Switcheroo

Snickers decided to prank 130,000 viewers live on Twitch, the Internet’s biggest gaming platform as an extension of the "You’re Not You When You’re Hungry" campaign. So during a live stream, three of the top gamers got hungry and started making mistakes. The hungrier they got, the less they behaved like themselves until they transformed into totally different people. The prank played out for over an hour on a Saturday afternoon, the peak time for Twitch viewers.

ACD/Art Director

 

Awards

Cannes Lion Bronze: Entertainment
Cannes Lion Bronze: Cyber
London International Awards: Bronze
National Addy: Gold
Golden of Montreux: Gold
Epica Awards: Silver
FAB Awards - Gold
One Show Merit: Interactive Advertising
Webby Honoree: Online Film & Video
Webby Honoree: Social
Directory Magazine

 
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