The Holiday Card
That Delivers
For their first-ever digital collaboration, Foot Locker and Jordan Brand wanted to drive sales of Jordan products during the holidays. So we created “The Holiday Card That Delivers” - a website that let you choose your favorite Jordan gear and create a wish list disguised as a holiday card. You could customize your card using classic Jordan-inspired themes, and mail a physical version of the card to your family and friends. So during the holiday season, grandma got a nice card from her favorite grandchild and you got that pair of Jordans you'd been checking out.

ACD/Art Director
December 2014