We created a series of "real-time" TV commercials during the Olympics for AT&T. We targeted several major races, and when a Team USA athlete won gold, we constructed a spot around their performance. Using pre-filmed templates with hundreds of possible endings, and with the help of a five hour tape delay between London and the US, we were able to air the spots immediately, sometimes just minutes after America saw the medal-winning race.

ACD/Art Director
August 2012

Awards and Recognition
Clio Bronze - Television/Cinema
New York Festival Bronze - Film
One Show Merit - Innovation in Advertising